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PII Minimization Handbook (Patricia Thaine, Kathrin Gardhouse) (z-library.sk, 1lib.sk, z-lib.sk)

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Techniques, Challenges, and Solutions for Data Privacy Across Multiple Sectors

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PII Minimization Handbook Techniques, Challenges, and Solutions for Data Privacy Across Multiple Sectors Patricia Thaine Kathrin Gardhouse
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PII Minimization Handbook: Techniques, Challenges, and Solutions for Data Privacy Across Multiple Sectors ISBN-13 (pbk): 979-8-8688-1741-0 ISBN-13 (electronic): 979-8-8688-1742-7 https://doi.org/10.1007/979-8-8688-1742-7 Copyright © 2026 by Patricia Thaine, Kathrin Gardhouse This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director, Apress Media LLC: Welmoed Spahr Acquisitions Editor: Susan McDermott Project Manager: Jessica Vakili Distributed to the book trade worldwide by Springer Science+Business Media New York, 1 New York Plaza, New York, NY 10004. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail orders-ny@springer-sbm.com, or visit www.springeronline.com. Apress Media, LLC is a Delaware LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation. For information on translations, please e-mail booktranslations@springernature.com; for reprint, paperback, or audio rights, please e-mail bookpermissions@springernature.com. Apress titles may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Print and eBook Bulk Sales web page at http://www.apress.com/bulk-sales. If disposing of this product, please recycle the paper Patricia Thaine Toronto, ON, Canada Kathrin Gardhouse Senior AI Governance Associate, The Future Society, Toronto, ON, Canada
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xvii About the Authors Patricia Thaine is the Co-Founder & Chairwoman of Limina (formerly Private AI), a Microsoft-backed company whose technology enables organizations to detect, understand, redact, and anonymize their data at scale. Her R&D work focuses on privacy-preserving natural language processing, applied cryptography, re-identification risk, and maximizing the utility of data for AI and machine learning, the core challenges at the heart of PII minimization. Patricia was named a 2023 Technology Pioneer by the World Economic Forum, and Limina was recognized as a Gartner Cool Vendor in Privacy and won the Privacy Innovation Award at PICCASO 2024. She is a Vector Institute alumna, the co-inventor of a U.S. patent, and brings over a decade of research and software development experience. Patricia hosts The Data Frontier podcast and was named to Maclean’s Power List 2024 as one of the top 100 Canadians shaping the country. Kathrin Gardhouse is Limina’s former Privacy Evangelist. She has since shifted into AI policy research with a focus on the EU and Canada. As a Senior AI Governance Associate at The Future Society and the Policy Lead of AI Governance and Safety Canada she advises policymakers on risks from general-purpose and agentic AI and appropriate regulatory responses. As a Summer Research Fellow, she contributed to a legal commentary to the EU AI Act by the Institute for Law and AI, writing about the AI Office’s enforcement powers. Kathrin is a lawyer by training and holds a philosophy PhD from McMaster University. She is certified by the IAPP as an Information Protection and AI Governance Professional.
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xix Preface Kathrin Gardhouse1 1Senior Associate, AI Governance at The Future Society; Toronto, ON, Canada Introduction The rise of AI has made it emphatically clear that the individual control model is doomed. AI is far too vast and complicated for individuals to understand and to assess the impact on their privacy. Instead of trying to provide individuals with control over their data, the law should bring the collection and use of data under control. Although in some circumstances privacy rights can be helpful, privacy laws should stop relying on them so heavily and focus more on structural measures that don’t place the burden on individuals. Effective privacy protection must focus on the architecture of the modern digital economy; it must impose meaningful duties on organizations to avoid risks and harms; and it must hold organizations accountable in meaningful ways.1 The purpose of this book is to provide practical and actionable guidance to organizations on how to implement structural measures to protect the privacy of individuals whose personal information is contained in the data the organizations collect and use in order to comply with a fundamental yet often ambiguous principle of global data protection regulations: the principle of data minimization. The ambition is to develop industry best practices that, if followed, guarantee that there is no unnecessary personal information in the data. For this purpose, we bring together industry and academic experts contributing their knowledge to this effort. The best practices take the form of lists of identifiers commonly present in data sets for different use cases across different industries and recommendations as to which ones do and do not need to be included in the data for each use case. 1 Solove, Daniel J. 2024. Artificial Intelligence and Privacy. SSRN Electronic Journal. https://doi. org/10.2139/ssrn.4713111.
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xx We hope for the downstream consequences to be (1) that organizations are confident that, when following the practices we set out here, they will be compliant with data protection laws and regulations as far as data minimization requirements are concerned; (2) reducing the burden on individuals by making optimal data protection the default without individuals having to request it; and (3) a guide for regulators to rely on when setting out meaningful rules specifying data minimization requirements across different use cases and industries. The motivation for this book stems from the gap we observe between the legal requirements and the operationalization of personal data minimization, on the one hand, and the misconception that personal data minimization and the age of Big Data and Artificial Intelligence (AI) are in an unsolvable tension and that data anonymization is impossible in this context. The best practices set out here aim to close this gap and debunk these misconceptions. The worry around these misconceptions is that robust data protection mechanisms, such as data minimization and anonymization, are dismissed outright based on mistaken assumptions about these techniques, leaving personal data exposed unnecessarily. This would be an unfortunate outcome for individuals as well as for businesses that have missed opportunities to build customer trust and protect themselves against non-compliance claims, litigation, and data breach costs. To start things off, we take a close look at the concepts of personally identifiable information and data minimization, clarifying what direct and indirect identifiers are and which ones should be considered sensitive and hence worthy of special protection. We cover how data minimization and purpose limitation go hand in hand and provide more details on why data minimization is important from a business perspective. What Is Personally Identifiable Information (PII)? The term “personally identifiable information” (PII) is not a legal term. One of the first definitions can be found in the US Office of Management and Budget (OMB) Memorandum M-06-19 (Reporting Incidents Involving Personally Identifiable Information and Incorporating the Cost for Security in Agency Information Technology Investments).2 As a consequence, there is not one common, authoritative definition, yet the term is useful because it captures the two key elements of the kind of data privacy 2 U.S. Office of Management and Budget. 2006. Memorandum M-06-19: Reporting Incidents Involving Personally Identifiable Information and Incorporating the Cost for Security in Agency Information Technology Investments. Washington, DC: Office of Management and Budget. https://georgewbush-whitehouse.archives.gov/omb/memoranda/fy2006/m06-19.pdf. PrefaCe
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xxi laws aim to protect: the information that is about an individual and that can be used to identify them. We will thus use PII throughout the book to refer to this kind of data, although we acknowledge that different jurisdictions use different terms to describe a similar concept.3 There are obvious data points that fall within the scope of PII, i.e., name, email address, Social Security or Social Insurance Number, driver’s license and license plate number, fingerprints, DNA, bank account and credit card number, certain bodily features, etc. These are called direct identifiers, as they do, by themselves, (almost) uniquely identify an individual.4 It gets trickier with regard to indirect identifiers. These are attributes of persons that are not unique to them, such as ZIP code, gender, age, date of birth, eye color, height, car model they drive, exam score, Netflix preference, and many more. These indirect identifiers, when combined with sufficiently many other indirect identifiers, can sometimes uniquely identify an individual. Take browsing behavior as one example. No single website visited or item purchased online can identify an individual uniquely, but when the browsing and online shopping history is collected over a sufficient period of time, patterns can emerge that are unique to an individual. Furthermore, data sets that only contain indirect identifiers can sometimes be mapped onto identifiable data sets and thereby reveal additional information about specific individuals. What can be difficult to determine is which indirect identifiers should be considered PII because it depends on the context, that is, the other information that is available to be combined with the indirect identifier and by means of which an individual can be identified. For example, a famous case from 1997 involved the re-identification of the then-governor in allegedly anonymized insurance claims data published by the Group Insurance Commission in Massachusetts. Apparently, this re-identification was significantly aided by the fact that the governor was a public figure about whom lots of other data was publicly available.5 However, in 2000 it has since been demonstrated that the three indirect identifiers—5-digit ZIP code, gender, and date of birth—taken from the 1990 census data can uniquely identify 87 percent of the US population because these 3 Thaine, Patricia. 2023. What Are PII, PCI, and PHI? A Plain-English Compliance Guide. Limina (blog), March 28. https://www.getlimina.ai/en/blog/pii-pci-aphi. 4 There are of course names that are not unique and DNA can be the same between twins. 5 Barth-Jones, Daniel C. 2012. The ‘Re-Identification’ of Governor William Weld’s Medical Information: A Critical Re-Examination of Health Data Identification Risks and Privacy Protections, Then and Now. SSRN Electronic Journal. https://doi.org/10.2139/ ssrn.2076397.there. PrefaCe
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